Feature Business – A Chat with Pippa from Woolerina

We’ve had a chat with Pippa from Woolerina. Woolerina is one of our long-standing garment suppliers, producing high-quality, Australian Merino wool products.

The Woolerina team use carefully selected, raw, un-mulesed Merino wool, and the wool is followed through all stages of processing, from selection, to knitting, dying and garment construction. Here’s Pippa to tell us some more about what they do:

Can you tell us a little bit about when and why Woolerina was established?

Woolerina is an Australian-owned and operated family business manufacturing Merino clothing for women, men, kids & babies.

Woolerina was established in 2005 as a result of our dad, Warwick Rolfe’s long-held desire to take raw Australian Merino Wool directly off-farm and follow it through to a completed garment.

Our complete collection of timeless Merino basics is manufactured in Australia with a portion made at our work rooms at Forbes in central NSW.

How important is Woolerina’s environmental ethos during production and packaging?

Every decision we make at Woolerina is carefully considered to ensure minimal environmental impact.

We are extremely conscious of wastage at every stage of our production and always looking for ways to minimise our waste. Our off-cuts are often made into something else, for example a beanie or some of our baby items. Any off-cuts that are too small have been kept for a future project.

Each Woolerina garment comes packaged in a carefully designed calico bag. The bag has been designed to keep, for storing your Woolerina pieces in, and as a means of protecting them from moths and other nasties; the bag features an “envelope” design to ensure all parts of the garment are completely enclosed and protected.

The swing tag attached to each garment is made from a biodegradable card and secured to the garment using a piece of wool yarn which is also biodegradable.

What’s on the horizon for Woolerina – can you share any exciting insights into upcoming colour stories?

We have started working on our AW24 collection which will launch in March 2024, with our classic styles and a collection of new bright colours and styles for the season. We also have another exciting project that Dad has been heading the Research and Development for over the last couple of years which we hope to launch next season!

Thanks to Pippa for her time! We love to feature Australian owned and made products. You can find one of Woolerina’s most popular ladies’ tops here.
We can’t wait to see the 2024 collection!